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Colombia, a preferred destination for startups around the world: What does the country offer to emerging companies?

Colombia has currently become an increasingly attractive destination for startups, as it offers a favorable and attractive environment for the development of new ideas and projects. In this exploration, we will explain the reasons why Colombia stands out as a new and exciting place for the emergence and development of these startups.
colombia un destino preferido para startups del mundo que ofrece el pais a las empresas emergentes

What are the reasons why Colombia stands out among the many options available for emerging companies or startups?

The entrepreneurial ecosystem in Colombia has grown significantly in recent years. Accelerators, incubators and coworking spaces offer support and resources to startups.

Colombian government incentives and policies: The government has established policies and programs to promote innovation and entrepreneurship. These include tax benefits, subsidies and financing for technology startups.

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Human talent and education: Colombia has a young and highly educated population, which allows for a constant flow of talent in various areas, such as technology, engineering and design.

Access to international markets: startups can access broader international markets and nearby markets, such as Brazil and Mexico, thanks to Colombia’s strategic location in Latin America.

Investor and venture capital support: Startups are gaining popularity among investors and venture capital funds, providing them with an additional source of funding for expansion.

Technology and connectivity: The country’s technology and connectivity infrastructure has improved significantly, facilitating the creation and operation of digital startups.

Favorable cost of living: Living costs in Colombia can be more competitive compared to other countries, allowing startups to reduce operating expenses and be more efficient.

Pleasant climate: Although the climate in Colombia varies by region, it is generally warm and pleasant year-round, which can be attractive to those looking to avoid harsh winters.

Improving health care system: Colombia’s health care system has improved in recent years, which gives workers moving to the country greater peace of mind and security. In addition, it is possible to access private insurance systems and prepaid medicine for reasonable amounts for foreigners who earn part of their income in dollars or other hard currencies.

Quality of life and culture: Colombia has a rich culture, breathtaking landscapes and a variety of experiences that appeal to those seeking a more enriching and exciting life.

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Gastronomic Influence: Throughout history, Colombian gastronomy has been nurtured by a variety of indigenous, African and Spanish influences that have blended together. A fascinating blend of flavors and cooking methods has emerged as a result of this cultural mix. In addition, in recent years there has been an explosion of restaurants offering high quality international food at reasonable prices.

High number of English speakers: Although Spanish is the official language in Colombia, many companies and employment sectors value the ability to speak English and have English-speaking staff, which facilitates communication with employees and investors from abroad.

Some famous startups born in Colombia:

Rappi: It is a home delivery and on-demand services platform that has experienced exponential growth in Latin America since its founding in 2015. It offers delivery services for groceries, supermarkets, pharmacies, and more to its users, providing fast and convenient solutions.

Ayenda Hotels: is a budget hotel chain that uses technology to facilitate reservations and stays in high-quality establishments at reasonable prices. The company, established in 2018, has experienced rapid development in Colombia before expanding to other Latin American countries.

Nequi: was launched by Bancolombia in 2017 and is a digital financial services platform that allows users to make payments, transfers and manage their money easily and without having a traditional bank account.

Why do Colombians prefer to work in foreign startups within Colombia?

For Colombian professionals looking for professional growth, international experiences and an innovative and challenging work environment, working in foreign startups within Colombia can be a very attractive option because the income can be in dollars. In addition, this helps expand the country’s entrepreneurial ecosystem and promotes greater collaboration between local and international talent.

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