2024 Export Almanac: Opportunities for Colombian Exporters

The National Association of Foreign Trade (Analdex) published the special dates for Colombian exporters and which will be the best days of the 2024 export almanac.

From the United States to China, Colombian exporters have a 2024 export almanac full of opportunities to position their products internationally.

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Various global and local celebrations present themselves as ideal platforms for value-added goods from Colombia.

Javier Díaz, president of Analdex, highlighted the importance of coordination between the public and private sectors to take advantage of these opportunities to boost foreign sales with a strategic approach and a diversified offer.

Thus, Colombian exporters can consolidate their presence in international markets throughout the year 2024, said Diaz.

January 2024 | Super Bowl and Valentine’s Day: Hass avocado and women’s underwear made in Colombia

The 2024 export almanac begins with the export of Hass avocados to the United States in January to meet the demand generated by the Super Bowl.

Although Mexico and Peru have a strong presence, according to Analdex, Colombia has gained ground with its supply.

In February, the celebration of Valentine’s Day becomes a key opportunity to export flowers and high quality women’s underwear and consolidate Colombia’s position in the U.S. market.

March 2024 | White Day in Japan: cocoa and cocoa products

The 2024 export almanac continues in March with White Day in Japan. This celebration presents an opportunity for exports of cocoa and its derivatives made in Colombia.

The country’s renowned fine aroma cocoa could be highlighted in this event, expanding its presence in international markets.

March 2024 : Easter and International Women’s Day: Aquaculture products and manufactured goods

During the second quarter of the 2024 export almanac are the Easter celebrations in Latin America, which provide opportunities for the marketing of aquaculture products, especially tilapia.

Also in March, International Women’s Day opens up opportunities for manufacturing and agroexports.

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May to October 2024 | Holiday and back-to-school season: from swimwear to furniture.

In the 2024 export almanac, the season prior to the mid-year vacations in the European and U.S. markets is presented as an opportunity for Colombian swimwear.

In recent years, the Middle East and Asia have also shown interest in the Colombian supply of these garments.

Then, between June and August, home remodeling drives demand for furniture, accessories and household linens.

The return to school opens up possibilities for exporting children’s clothing, stationery and confectionery.

In late October, confectionery entrepreneurs prepare to export their supply to cover the Halloween surge.

November 2024: Single’s Day in China and Thanksgiving in the U.S.

In November 2024, China’s Single’s Day arrives on the export almanac. During this date people without a partner buy gifts for themselves.

In 2022, transactions were estimated at between USD $130 billion and USD $150 billion in just 24 hours.

Thanksgiving Day in the United States highlights the sale of Colombian aromatic herbs, with more than 85% of these exports going to the U.S. market.

Black Friday presents another opportunity for fashion products such as girdles, control garments and jeans.

Christmas season: exports of nostalgia and the closing of the export almanac 2024

During the Christmas season, nostalgia exports come to life, highlighting typical products that Colombians miss abroad, such as flour for arepas, cookies, candies, chocolates, and alcoholic and non-alcoholic beverages.

The 2024 export almanac contains several key dates for exporting businesses. Taking advantage of demand trends in world markets is an important factor for the country to move towards a greater diversification of the export basket.

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