The esports audience taps into the worldwide market — 12.55%. Is eTennis on the list?

August 14, 2025

E-tennis has become a popular alternative to traditional tennis, as confirmed by the organizers of the Olympic eSports Games. Fans of this sport will be able to support their favorite athletes in 2027 in Riyadh, Saudi Arabia. E-tennis (mobile game “Tennis Clash”) is included in the list of disciplines, which also features baseball (“WBSCeBaseball: Power Pros”), chess (“Chess.com”), racing, sailing, and others.

Such an initiative from a reputable sports community demonstrates a willingness to expand horizons, as esports (esports tennis in particular) has millions of fans worldwide. For example, we can highlight the key figures given in one of the Statіsta: reports:

Esports audience size worldwide — 772 m;
Awareness reach of esports in Europe — 85%;
Esports audience penetration worldwide — 12.55%;

These statistics demonstrate that esports disciplines offer a viable career path for a large number of people, as well as an opportunity for businesses to connect with a rapidly growing niche.

If efootball is an excellent alternative to feeling like a player on the field, then eTennis gives the player access to being a confident owner of a racket and a ball. Both amateur and professional athletes can experience strong emotions during an e-tennis match.

Similarly, influential brands are paying attention to e-tennis, adding the discipline to their product portfolio.

BETER presents eTennis tournaments: exclusive and fast-paced matches to maximize player engagement

Brand BETER introduces eTennis tournaments — a powerful new addition to its console lineup, delivering year-round action, 26,000+ fast-paced matches, and consistently high margins to boost clients’ tennis offering, driving growth of over 10% across the overall tennis vertical.

BETER delivers exclusive, structured eTennis tournaments at unmatched scale — a unique product no other provider offers, giving clients a true first-mover advantage.

Each esports athlete competes in the championship representing a specific tennis star, bringing deep personal expertise in playing their chosen character, knowing their strengths and weaknesses inside out.

To help players better engage with the product, AO Tennis 2 is a gaming platform created by a passionate community of tennis players. Users will be able to develop their players, design stadiums, and host awesome matches.

To learn more about the brand’s products, be sure to attend the upcoming SBC Summit Lisbon event. The large-scale event will take place in September in Lisbon.