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What should small businesses invest in?

Diego Cabrejo, Columnist, Más Colombia

Diego Cabrejo

Mathematician and Electronic Engineer, Master in Pure Mathematics, Risk Manager and Co-Founder of the Fintech Prestanza (R). [email protected]

In the business world, small businesses often consist of a single individual. Similarly, each person is essentially his or her own company and, consequently, it is critical to understand how to invest resources wisely and efficiently.

Investments are a tool available to everyone, as each of us possesses some type of resource: time, money, assets, knowledge or physical skills, among others. The key lies in investing these resources strategically to achieve significant growth and, in this context, having an invoice receipt template can come in handy.


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Let’s start by examining the smallest businesses, the sole proprietorships. Whether legally established or not, every human being can be considered a sole proprietorship and must act accordingly. It is essential to understand what products or services we produce and how we can market them effectively.

Two of the most valuable and common resources for society are time and knowledge. These resources are rewarded with salaries and remuneration. Time and knowledge are the pillars for the continuous generation of value in our own companies. Therefore, investing in the augmentation of these resources is one of the wisest decisions we can make.

Whether as employees, freelancers or owners of small businesses, investing in oneself should be the priority. There is an abundance of free content that allows us to acquire specialized knowledge in our area of work, making us experts in our field.

In addition, investing in cross-cutting skills such as marketing, sales, accounting and leadership can increase our productivity (saving time) and allow us to provide greater value to our customers, superiors and colleagues (marketing our knowledge).

If, in addition to time and knowledge, we have financial resources, it is advisable to invest in practical education. Paid, structured and certified resources represent a greater effort and, ultimately, a greater benefit.


These courses can cover areas such as marketing, public speaking, accounting, programming and graphic design. Building a strong personal brand and defining values and life goals is crucial, and it is recommended to seek the advice of experts and coaches who offer certified services.

All investments in personal growth will generate a tangible impact and a quick return, which will allow the effectiveness of the plan to be evaluated.

Once you have invested in increasing knowledge, the next step is to multiply your time. What does it mean to multiply your time? While we all have 24 hours a day, we can outsource the work and have others do it for us. This can be accomplished in three ways:

  1. Delegate tasks to others: This requires attaining a leadership position, either through a company of your own or a management position. It is essential to improve management skills and design tools that facilitate effective task assignment and follow-up.
  2. Automate work: This requires a deep understanding of one’s own processes and tasks, which allows them to be documented and converted into computer codes or digitized to a high degree.
  3. Mechanize work: In addition to software, physical assets such as machinery can generate revenue without requiring a significant investment of time. Leasing real estate and equipment is a good example of how to increase revenue without committing commensurate time.

It is critical to recognize that every approach to multiplying time carries risks, which must be properly studied and controlled. Many erroneous investment decisions occur when risks are underestimated or a guaranteed return is expected without effort.

For example, it is a common mistake to make investments in the stock market, technologies such as cryptocurrencies or buying franchises without adequate preparation.

In conclusion, the most valuable investment is the one aimed at knowing ourselves and charting a path of growth. This will allow us to achieve true financial freedom: freedom of time and choice.

Note: This article was proofread by ChatGPT.


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